About
Design is a tool for building trust
at scale.
I'm Prajesh Shakya — a brand identity designer based in Kathmandu, working with founders and businesses across the world. Identity is trust made visible.
40+
Brands Built
7+
Years Experience
12
Countries Served
100%
Independent
What I Believe
The principles that guide the work
Strategy First
Design without strategy is decoration. Every project begins with understanding who you are, who you serve, and why that relationship matters.
Restraint as a Tool
The most powerful brands say one thing, clearly. I subtract until only the essential remains — then craft it with precision.
Longevity Over Trend
Trends are distractions. I design for the person who encounters your brand five years from now and still feels its integrity.
Measurable Impact
Beautiful design that doesn't move the needle isn't good design. I track outcomes — acquisition, conversion, perception.
Journey
Seven years in the making
2018
Started freelancing while studying design in Kathmandu
2019
First major brand identity project — a hospitality brand in Nepal
2020
Transitioned to full-time brand identity work
2021
First international client: boutique hotel group in Singapore
2022
Expanded practice to brand strategy and positioning work
2023
Portfolio featured in three design publications
2024
40th brand identity project completed across 12 countries