Design that earns trust.
Brand identity for startups and founders who understand that design isn't decoration — it's the difference between being noticed and being chosen.
About
Design is a tool for building trust
at scale.
I'm Prajesh Shakya — a brand identity designer based in Kathmandu, working with founders and businesses across the world. Identity is trust made visible.
Services
What I do best
A complete visual identity system built around your brand strategy — not just aesthetics.
Positioning, messaging, and competitive differentiation before a single pixel is touched.
Product packaging that communicates brand values at the moment of decision.
Every touchpoint designed with the same strategic intention as a cohesive system.
Process
Strategy before aesthetics. Always.
Stakeholder interviews, competitor audits, and a values excavation that surfaces genuine differentiation.
Strategy before aesthetics. Positioning, personality, and the emotional territory your brand needs to own.
Where strategy becomes form. Visual identity concepts grounded in research, built to last.
A complete, production-ready brand system with guidelines that empower your team forever.
Ready When You Are
Your brand, reimagined.
Every great brand starts with a single conversation. Tell me about your vision.